Career idol - a new approach to teaching job search skills

Career Services' Janine Begg demonstrated a fun approach to the candidate selection process at the 'Transforming Careers, Unleashing Potential International Careers Conference', held in Wellington on 19-21 November 2009.

Using the ‘idol’ talent contest format, Janine and volunteers from the audience demonstrated a range of techniques that practitioners can use to build clients’ confidence and interview delivery.

Highlights from the workshop

The Career Idol judging panel
The judging panel selected from the audience

Key messages

Young people today have to "get up there and perform" if they want an interview panel to choose them over other candidates. In her workshop abstract, Janine Begg says that "modest, laid-back Kiwis of all ages need to get to grips with the realisation that self promotion is here to stay, and that improving these skills will increase their chances of securing work in competitive times".

Many young people are embarrassed and uncomfortable with the job search process, despite growing up in the instant fame society of social media, YouTube videos and reality television.

So what better way to develop job search confidence than to use the ‘idol’ format that many young people know and love? (See the comparisons table below.)

Several role plays at the workshop showed the synergies between the two contests. Judges were selected from the audience to critique two candidates on their performance.

The workshop showed that, regardless of whether a person is auditioning for a show or a job, candidates can vary considerably in their confidence, personality and delivery style. Some useful techniques were demonstrated in role plays to show how a performance coach (or in our case, a career practitioner) can help improve a candidate’s delivery - whether they are auditioning for a show or responding to interview questions.

Workshop attendees practised several techniques for selling their key skills and attributes and answering behavioural questions, before receiving feedback from fellow delegates.

Comparisons between American Idol process and the job search process

The American Idol process

  • Word goes out that the show is starting (word of mouth, newspaper advertisement, auditions website, television website).

  • People start to evaluate whether they want to apply - have the got what it takes?

  • Some people decide to apply and start crafting their application (audition songs).

And so on until...

  • The lucky candidates are told, then asked to take part in the competition and a date is set for the show.

Then...

  • The judges critique candidates' performances and fit within the genre immediately, to their face, in public.

  • The winner is named and their career begins!

The job search process

  • Word goes out that a job is a available (word of mouth, newspaper advertisement, internet job site, company website).
  • People start to evaluate whether they want to apply - have they got what it takes?

  • Some people decide to apply and start crafting their application (CV and letter).

And so on until...

  • The lucky candidates are told, then asked to take part in the interview, and a date is set for a meeting.

Then...

  • The judges critique candidates' performances and 'fit' within the question genre, but usually write it down and discuss it later, rather than giving instant feedback.

  • The winner is offered the job and their career begins!